East India Company players assume the role of Governor Director of one of the East India Companies or other rival companies. There are eight nationalities to choose from: British, Dutch, French, Danish, Portuguese, Swedish, Italian or Spanish – with the goal of bringing new colonies and wealth such as: tea, spices, gold, diamonds and other precious cargo back to Europe, but they must dominate the other rival empires along the way. Players will also conquer the open sea and explore 40 different cities, towns and villages.